Provinces, autonomous regions and municipalities directly under the Central People's Government, the State Council ministries, the institutions directly under:

Tourism is a strategic industry, low resource consumption, driving coefficient, employment opportunities, comprehensive benefits. Since the reform and opening up, the rapid development of China's tourism industry, industrial scale has been expanding, the industrial system is maturing. At present, China is in the period of industrialization and urbanization, and the increasing popularity and diversified consumption demand provide new opportunities for tourism development. In order to give full play to the positive role of the tourism industry in maintaining growth, expanding domestic demand and adjusting its structure, the following views on accelerating the development of tourism are as follows:

First, the overall requirements

(A) guiding ideology. Under the guidance of Deng Xiaoping Theory and the important thought of "Three Represents", we will thoroughly implement the scientific concept of development, further emancipate our minds, deepen reform and opening up, strengthen co-ordination, change the mode of development, improve the quality of development, and train the tourism industry into a national economy The pillar industry and the people are more satisfied with the modern service industry.

(B) the basic principles. Adhere to the reform and opening up, get rid of institutional and institutional barriers, give full play to the basic role of market allocation of resources, take the connotation of development path, to achieve speed, structure, quality, efficiency and unity; adhere to the people-oriented, safety first, Continue to meet the local conditions, highlight the advantages, to promote the development of tourism around the characteristics; adhere to energy conservation and environmental protection, and rational use of the tourism industry, the development of tourism, tourism, tourism, tourism, tourism, tourism, tourism, Resources, to achieve sustainable tourism development.

(Iii) development goals. By 2015, the size of the tourism market will be further expanded, the number of domestic tourists will reach 3.3 billion, with an average annual growth rate of 10%. The number of overnight tourists will reach 90 million, with an average annual growth rate of 8%. The number of outbound tourists will reach 83 million 9%. Tourism consumption has grown steadily, urban and rural residents travel more than 2 times per year, tourism consumption is equivalent to 10% of the total consumption of residents. Economic and social benefits are more obvious, the total tourism income increased by 12% or more, the tourism industry accounted for the proportion of GDP increased to 4.5%, accounting for the proportion of service value of 12%. Annual increase in tourism employment 500,000 people. The quality of tourism services has improved significantly, the market order has improved markedly, and the capacity for sustainable development has been significantly enhanced. In the year of 2020, the scale, quality and efficiency of China's tourism industry have reached the level of the world's tourism power.

Second, the main task

(4) Deepening the reform and opening up of tourism. Relax tourism market access, break the industry, regional barriers, simplify the examination and approval procedures, to encourage social capital fair participation in tourism development, to encourage all kinds of ownership enterprises to invest in tourism industry. To promote the restructuring of state-owned tourism enterprises to support the development of private and small and medium-sized tourism enterprises to support all types of enterprises across industries, trans-regional, cross-ownership mergers and acquisitions, cultivate a number of competitive large tourism enterprise groups. Actively introduce foreign tourism enterprises. On the basis of the pilot, we will gradually open up the Chinese citizens' outbound tourism business to foreign investment travel agencies. Support the conditional tourism enterprises "going out". In accordance with the overall coordination, the formation of joint requirements, innovation and institutional mechanisms to promote the reform of tourism management system. Support all local tourism reform and special reform pilot, to encourage the conditions to explore the integration of tourism resources management. Tourism administration and related departments to speed up the transformation of functions, should be enterprises, industry associations and intermediary organizations to assume the functions and institutions out. Within five years, all levels of tourism industry associations and financial relations with the tourism administration and other departments decoupling.

(E) optimize the tourism consumption environment. And gradually establish a tourist evaluation of tourism destination evaluation mechanism. Scenic ticket price adjustment should be announced six months in advance to the public, all travel charges should be required to the public publicity. The full implementation of the tourist attractions for the elderly and students and other special crowd tickets preferential policies. Increase the tourist destination and the main source of routes between the routes, travel trains, passenger train tickets to improve the pre-sale and off-site ticket method. Urban public transport service network to gradually extend to the surrounding major scenic spots and rural tourism, highway service area to expand tourism services. To further improve the self-driving travel service system. Norms guide spontaneous tourism activities. Museums, financial services outlets, postal service outlets in the tourist season should be appropriate to extend the opening and service hours. Public toilets for all types of premises are open to visitors. Establish a sound tourism information service platform, and promote the sharing of tourism information resources. Radio, television, newspapers, websites and other public media to actively set up tourism columns, increase tourism propaganda efforts.

(6) to promote a healthy way of civilization. In the whole society to vigorously promote healthy tourism, civilized tourism, green tourism, so that urban and rural residents in the tourism activities to grow knowledge, broaden their horizons, cultivate sentiment. Scenic spots, hotels and restaurants and travel agencies and other tourism enterprises through a variety of forms, to guide every tourist consciously in accordance with the "Chinese citizens domestic tourism civilized conduct Convention" and "Chinese citizens outbound tourism civilized behavior guide" civilized travel, civilized consumption. Tourists should respect nature, respect the local culture, respect for the service, resist the bad atmosphere, abandon uncivilized behavior. Outbound tourists to maintain a good external image, to do the messenger of Chinese civilization.

(7) to speed up the construction of tourism infrastructure. Focusing on the construction of tourist roads, scenic parking, tourist service centers, tourism safety and resource and environmental protection and other infrastructure. The implementation of tourism toilets expansion project. Strengthen the construction of tourist routes connecting the main scenic spots connecting the traffic arteries. Planning and construction of waterway ferry terminal to fully consider the development needs of the tourism industry. Speed up the construction of the central and western regional airports, improve the tourist routes network. To ensure smooth traffic along the scenic area and traffic. Strengthen the construction of key city tourists distribution center. And strive through five years of efforts, the country all the A-level scenic tourism traffic is basically smooth, tourism identification system is basically perfect, the basic standard of tourism toilets, scenic parking to meet the basic needs.

(8) to promote the diversification of tourism products. Implementation of rural tourism to enrich the people project. To carry out the characteristics of agricultural tourism and experiential tourism activities. In the proper protection of natural ecology, the original environment and historical and cultural relics under the premise of rational use of ethnic villages, ancient villages and towns, the construction of special landscape tourism villages and towns, standardize the development of "farmhouse", leisure farm and other tourism products. Relying on national culture, natural heritage, to create a representative of the fine scenic spots. Actively develop leisure and vacation tourism, and guide the construction of urban leisure and holiday zone. Orderly development of national tourism resort. Standardize the development of golf courses, large theme parks and so on. Continue to develop red tourism.

(9) cultivate new tourist consumption hot spots. Vigorously promote the tourism and culture, sports, agriculture, industry, forestry, commerce, water conservancy, geology, marine, environmental protection, meteorological and other related industries and industry integration development. Support the development of eco-tourism, forest tourism, business travel, sports tourism, industrial tourism, medical and health tourism, cruise yacht tourism. Tourism, caravan, cruise yacht, scenic cableway, recreational facilities and digital navigation facilities and other tourism equipment manufacturing industry into the national encouraged industry directory, vigorously cultivate the development of independent intellectual property rights with leisure, mountain climbing, skiing, diving, camping, adventure, golf And other outdoor activities supplies and hotels for hotel products. Vigorously develop tourism shopping, improve tourism products, tourism souvenirs in the proportion of tourism consumption. To large-scale international exhibitions, important cultural activities and sports events as a platform to cultivate new tourist spending hot spots, in particular, to seize the 2010 World Expo 2010, the opportunity to expand tourism consumption.

(10) to improve the level of tourism services. To the passenger satisfaction as a benchmark, the full implementation of the "tourism service quality upgrade outline." To human services as the direction, to enhance the service staff awareness and service level. To brand-oriented, to encourage professional tourism management companies to promote brand chain, and promote tourism service innovation. To standardize the means, improve the tourism standard system, pay close attention to the development and implementation of tourism environmental health, tourism safety, energy saving and environmental protection standards, focusing on food, accommodation, toilet health quality. To information as the main way to improve the efficiency of tourism services. Actively carry out tourism online services, network marketing, online booking and online payment, make full use of social resources to build tourism data center, call center, and comprehensively enhance the tourism enterprises, scenic spots and key tourist cities tourism information service level.